Clarity & Direction: A Beginner’s Guide to Choosing Your Business Niche

Feeling stuck on what business to start? You’re not alone — and this workbook is the perfect first step.

Clarity & Direction is a beginner-friendly digital workbook designed to help you get clear on your business niche, ideal audience, and purpose — in just 27 digestible, guided pages.

Whether you’re starting from scratch or sorting through too many ideas, this workbook walks you through:

✅ What kind of business you actually want to build
✅ Your strengths, passions, and skills
✅ Who you want to serve — and how
✅ A simple, fill-in-the-blank mission statement
✅ SMART goal setting + progress tracker
✅ BONUS tools and templates to keep moving forward

By the end, you'll have a clear niche direction, a one-page business summary, and a next step you actually feel good about taking.

🧩 Includes:

• A printable and fillable PDF
• Venn diagram & SWOT analysis templates
• Ideal customer avatar worksheet
• Goal tracking sheets
• One-page business clarity summary
• Curated resource list with tools & links

📌 Perfect for:

• Creatives, freelancers, and service providers
• Coaches, consultants, and digital product sellers
• Anyone stuck at the “what’s my niche?” stage